Tony’s Chocolonely is a chocolate company based in The Netherlands. It has one big mission, which makes it lonely–100% slave-free chocolate. To help people better understand its mission, they enlisted our help to create the opposite of what most people expect a chocolate factory to be.
The result was this concept package, showing the boat ride from near their flagship store in Amsterdam to a new chocolate factory experience. Here, guests would learn about the darker side of the chocolate industry while experiencing hope and the promise of better days thanks to the leadership of Tony’s Chocolonely.
I was privileged to be part of the creative team for this project, helping to create the story and experience, oversee the general look and direction, and assist the design team to bring the fun brand associated with Tony’s to glorious life.
Duane S. Montague 