JRECK Subs.

Working with the Mower Agency, our team was asked to help ideate a new store concept for one of New York’s classic subway sandwich franchises.

Created by five schoolteachers (and using their initials for the name), we developed the great new brand identity and story developed by Mower into a new concept. I was honored to work with the incredible team at Mower and our talented artists at Storyland to bring these concepts to the client.